Senior Growth Manager

Yumi is looking for a Senior Growth Manager to join our Growth Marketing Team. Yumi is a well funded, rapidly growing DTC brand delivering fresh baby food to households weekly. As a key member of the growth marketing team, you will be responsible for designing, building, managing and optimizing ROI positive direct response paid advertising campaigns across multiple platforms.

About Yumi:

Based in Los Angeles, Yumi is a nutrition brand transforming the way parents approach mealtime with healthier meals and content tailored to your baby and delivered directly to your door. A passionate team of parents, nutritionists, engineers, and people who are simply committed to a healthier future, we were appalled by the glut of highly processed, nutrient poor options at the grocery store. We believe families deserve better options especially for the first 1,000 days, a period recognized by the scientific community as the most important period in a human's life for nutrition and development. Through nutrition and content rooted in science, we want to help parents connect the dots between food and development and raise the standards of the entire market for childhood nutrition. We're well-funded, rapidly-growing and sparking a national movement that's transforming a $48 billion industry.

Since launching in late 2017, Yumi has become a leader in childhood nutrition, with extensive coverage in the New York Times, New Yorker, CNN, Fast Company, goop, Vogue, WSJ, Food & Wine. We've also backed by some of the top luminaries in the direct to consumer landscape, including the founders of Warby Parker, Sweetgreen, Uber, Allbirds, and Casper.

Role and Responsibilities

  • Plan and execute comprehensive digital marketing campaigns at scale across multiple platforms, including, but not limited to: Facebook, Google, Tik-Tok, Native, Programmatic and Display.
  • Managing media spend towards predefined CAC targets, optimizing targeting, bid and campaign structure as needed.
  • Build and analyze campaign reports; identify trends and insights; and present and execute on recommendations.
  • Provide recommendations of new traffic sources and traffic types, including strategies for scaling new channels profitably.
  • Stay up to date on industry trends regarding new platforms, tools, and competitor data.
  • Optimization of the conversion funnel through the use of A/B testing focused on improving conversion rates and improving on-site experience.

Qualifications and Education Requirements

  • Bachelor’s Degree
  • 5+ Years experience managing campaigns including search, display, native, and social with six to seven figure monthly budgets required.
  • Working knowledge of Google Analytics , Google tag manager, and A/B testing platforms such as VWO or Google Optimize.
  • Exceptional organizational and task management skills.
  • Google Ads Search Certification, Google Ads Display Certification, Google Ads Video Certification, Shopping Ads Certification.
  • Knowledge of SEO strategy a plus but not required

Yumi provides equal employment opportunities (EEO) in all our employment practices to all employees and applicants for employment without regard to race, color, religion, national origin, creed, ancestry, gender, age, sex, sexual orientation or preference, gender identity/gender expression, mental or physical disability, genetic information, marital status, pregnancy, childbirth or related medical conditions, military status, or any other category protected by federal, state, or local laws.