We’re looking for a Brand Marketing Manager to join our growing Team.

The Brand Marketing team is responsible for how the consumer engages with the brand. We strive for best-in-class product launches, unique and emotional story-telling and overall creative marketing that brings our product and community to life. In this role, you will be responsible for leading product launches and brand, cultural and social impact campaigns. The role is highly cross-functional across content, product, growth, operations, pr and creative. The role will report directly to the Head of Brand Marketing.

Primary Responsibilities

  • Develop integrated marketing plans and briefs for brand campaigns, new product launches, partnerships and collaborations, working in close partnership with content, product, growth, operations, pr and creative.
  • Assist in building creative assets for the campaign, collaborating with our in-house creative, content and social team.
  • Provide unique execution ideas (primarily through brand partnerships, social content, influencer and events) that reinforce our brand positioning and bring brand campaigns to life.
  • Work with our Head of Content and VP of Growth to develop new ways to amplify our content through our owned channels and new media opportunities.
  • Assist PR in-house and outside agencies to ensure press is fully informed on upcoming product launches.
  • Oversee project budgets, tasks and timelines, ensuring all milestones are met in partnership with our company project manager.

Qualifications

  • 6+ years of experience in brand marketing, with an understanding of direct-to-consumer businesses, product and brand marketing.
  • Experience creating and leading product launches, collaborations and brand campaigns rooted in story-telling.
  • A+ writing with a strong attention to detail, self-motivated with a sense of urgency around delivering on goals.
  • Ability to draw on different insights to put together a clear strategy and point of the view with clear KPIs.
  • Experience working closely with a creative team, brand partners, creative agencies, and paid media agencies.
  • Ability to successfully collaborate, organize, prioritize and manage multiple projects under strict deadlines.
  • Passion for food, baby/parent/kid space, the latest trends and that intersection with culture.

About Yumi

Based in the West Hollywood neighborhood of Los Angeles, Yumi is a nutrition brand transforming the way parents approach mealtime with healthier meals and content tailored to your child and delivered directly to your door.

A passionate team of parents, nutritionists, engineers and people who are simply committed to a healthier future, we were appalled by the glut of highly processed, nutrient poor options at the grocery store. We believe families deserve better options especially for the first 1,000 days — a period recognized by the scientific community as the most important period in a human’s life for nutrition and development. Through nutrition and content rooted in science, we want to help parents connect the dots between food and development and raise the standards of the entire market for childhood nutrition. We’re well-funded, rapidly-growing and sparking a national movement that’s transforming a $48 billion industry.

If you’re stoked by our mission and have an entrepreneurial-go-get-em-fire, we’d love to add you to our Yumi family. Let’s build a healthier generation together!

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Yumi provides equal employment opportunities (EEO) in all our employment practices to all employees and applicants for employment without regard to race, color, religion, national origin, gender, age, sexual orientation, gender identity/gender expression, disability, genetic information, marital status, military status, or any other category protected by federal, state, or local laws. This includes prohibiting unlawful discrimination against those associated with or perceived to belong to a protected class, whether or not an employee actually falls into such class. Yumi's EEO practices are upheld in every location that it operates and in all aspects of the employment relationship, including hiring, recruiting, placement, transfer, promotion, compensation, discipline, termination, layoff, recall, training, and leaves of absence.