About Yumi:

Based in Los Angeles, Yumi is a nutrition brand transforming the way parents approach mealtime with healthier meals and content tailored to your baby and delivered directly to your door. A passionate team of parents, nutritionists, engineers and people who are simply committed to a healthier future, we were appalled by the glut of highly processed, nutrient poor options at the grocery store. We believe families deserve better options especially for the first 1,000 days, a period recognized by the scientific community as the most important period in a human's life for nutrition and development. Through nutrition and content rooted in science, we want to help parents connect the dots between food and development and raise the standards of the entire market for childhood nutrition. We're well-funded, rapidly-growing and sparking a national movement that's transforming a $48 billion industry.

If you're stoked by our mission and have an entrepreneurial-go-get-em-fire, we'd love to add you to the fam. Let's raise a healthier generation together!

Since launching in late 2017, Yumi has become a leader in childhood nutrition, with extensive coverage in the New York Times, New Yorker, CNN, Fast Company, goop, Vogue, WSJ, Food & Wine. We've also backed by some of the top luminaries in the direct to consumer landscape, including the founders of Warby Parker, Sweetgreen, Uber, Allbirds, and Casper.

We're looking for a Brand Marketing Manager to join our fast growing team.

Primary Responsibilities:

  • Develop and execute integrated marketing plans for brand campaigns and product collaborations, ensuring clarity in strategy, planning and execution.
  • Lead creative development and production of all brand assets acting as the primary liaison and lead between the creative team and all marketing departments.
  • Assist with customer insights involving Brand Tracker, customer surveys, market and customer research for our new and existing products.
  • Conduct post-launch performance analyses and ongoing monitoring. Performance reporting.
  • Oversee project budgets, tasks and timelines, ensuring all milestones are met in partnership with our company project manager.

Qualifications:

  • 5+ years of experience in brand marketing with an understanding of direct-to-consumer businesses, product and brand marketing.
  • Experience creating and leading product launches, collaborations and brand campaigns rooted in story-telling.
  • Ability to draw on different insights to put together a clear strategy and point of the view with clear KPIs.
  • Experience working closely with a creative team, brand partners, and creative agencies.
  • Self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big and deliver results.
  • Strong sense of ownership and can communicate clearly and persuasively.
  • Passion for food, baby/parent/kid space, the latest trends and that intersection with culture.

Yumi provides equal employment opportunities (EEO) in all our employment practices to all employees and applicants for employment without regard to race, color, religion, national origin, gender, age, sexual orientation, gender identity/gender expression, disability, genetic information, marital status, military status, or any other category protected by federal, state, or local laws. This includes prohibiting unlawful discrimination against those associated with or perceived to belong to a protected class, whether or not an employee actually falls into such class. Yumi's EEO practices are upheld in every location that it operates and in all aspects of the employment relationship, including hiring, recruiting, placement, transfer, promotion, compensation, discipline, termination, layoff, recall, training, and leaves of absence.